What Is a Google Knowledge Panel?
If you’ve ever searched for a famous person, organization, or entity on Google, you’ve probably come across a neatly organized box of information that appears on the right-hand side of the search results. This concise and informative box is called a Google Knowledge Panel. It provides a snapshot of crucial details about the search query, making it easier for users to find relevant information at a glance. Today, we’ll explore everything you need to know about Google Knowledge Panels, including how to claim, create, edit, and obtain one.
How Do I Claim a Google Knowledge Panel?
Claiming a Google Knowledge Panel is a process that allows individuals or entities to verify and manage the information displayed in the panel. Here’s how you can do it:
Google Search Console
If you’re an individual or representing a verified entity (like a celebrity, artist, or business), you can claim the Knowledge Panel through Google Search Console. This involves proving your association with the entity and confirming your identity.
Google My Business
For businesses, local establishments, and organizations, claiming a Knowledge Panel involves setting up and verifying your Google My Business listing. This is particularly important for ensuring accurate and up-to-date information about your entity.
Here are the steps on how to claim a Google Knowledge Panel
- Go to Google Search and search for the entity that you represent.
- If the entity has a Knowledge Panel, you will see a “Claim this knowledge panel” button at the bottom of the panel.
- Click on the “Claim this knowledge panel” button.
- Sign in to one of the official sites or social profiles listed for the entity. For example, if you are claiming a Knowledge Panel for your business, you could sign in to your business’s website or Facebook page.
- Google will review your request and may ask you for additional information to verify your identity.
- Once your identity is verified, you will be able to edit the information in your Knowledge Panel.
Here are some things to keep in mind when claiming a Google Knowledge Panel
- You can only claim one Knowledge Panel per entity.
- If there is already a Knowledge Panel for the entity that you represent, you will need to contact Google to request that it be transferred to you.
- Google may not approve your request to claim a Knowledge Panel if you do not have a strong online presence for the entity.
If you are not able to claim a Google Knowledge Panel, you can still suggest edits to the information that is displayed. To do this, follow these steps
- Go to Google Search and search for the entity that you represent.
- If the entity has a Knowledge Panel, you will see a “Suggest edits” button at the top of the panel.
- Click on the “Suggest edits” button.
- Provide your feedback on the information that is displayed in the Knowledge Panel.
- Google will review your feedback and may make changes to the Knowledge Panel.
Claiming a Google Knowledge Panel can be a great way to control the information that is displayed about your entity online. Now let’s see
How Do I Create a Google Knowledge Panel?
Creating a Google Knowledge Panel isn’t a direct user-initiated process, rather, it’s generated by Google’s algorithms based on the available information from various sources. Here’s how you can increase the chances of having a Knowledge Panel created for you or your entity:
Establish Online Presence
Make sure your website, social media profiles, and other online platforms provide accurate and comprehensive information about yourself or your business. This helps Google’s algorithms gather relevant data.
Structured Data Markup
Implement structured data markup on your website. This helps search engines understand the context of your content and can improve the likelihood of a Knowledge Panel being generated.
Conclusion
Google Knowledge Panels are valuable tools for displaying essential information to users in a concise and easily accessible format. Whether you’re looking to claim, create, edit, or obtain a Knowledge Panel, following the steps outlined above can help you effectively manage your online presence and provide accurate information to those searching for you or your entity.